jewelry marketing

Ever Wonder About the "2 Months Salary" Guideline? Check this out.

This may be tantamount to heresy in the jewelry industry, but I have never been a fan of De Beer’s 2 Month Salary guideline.  In case you haven’t ever heard about this, De Beers, in their ever-present marketing, delicately suggest spending the equivalent of 2 months of your salary on a diamond engagement ring.  When asked about [...]

Internet Jewelry Buying – Are We There Yet?

A new survey released from Ad-ology Research offers some interesting insight into consumer influences of jewelry and watch purchases. According to their survey, nearly half of survey respondents said that a manufacturer’s or retailer’s website influenced their purchase of jewelry or watches. Especially effective were online videos, which for some watchmakers (check out a Tag [...]