LuxeIntelligence is a new endeavour from industry experts Andrea Hansen and Courtney Cohen, along with Vanessa Raptopoulos and communications expert Helena Krodel. Together, they are a dream team: a total package for luxury jewelry brands, offering brand and business development through a customized, tailored approach to competition assessment, pricing strategy, margin optimization and market positioning. From retail to wholesale to digital, they can analyze and strategize for their clients. They can do the heavy lifting so that their designers and retailers can focus on their creative ventures.
I know Andrea Hansen mostly through Twitter (again, it’s the great connector), and am a little in awe of her accomplishments: wife, mother, president-elect of the Women’s Jewelry Association, and now (very busy) entrepreneur. In fact, at the recent WJA Awards for Excellence Gala, someone commented that they ask themselves, “What would Andrea do?” when confronting a confounding question (I’m trying this, too).
So, curious about Andrea’s new project, and–who are we kidding–wanting to ogle gorgeous jewels, I stopped by their shiny new showroom/office in midtown Manhattan. I was delighted to see Pamela Froman there, a CJDG member jewelry designer and friend in the industry. She had some new, thoroughly covetable things to see.
LuxeIntelligence represents about ten fine jewelry designers. Each designer is specific to a niche within the jewelry industry. This allows LuxeIntelligence to be comfortable speaking to the unique proposition that their designers can bring to a store. They want this to be a mutually beneficial partnership with retailers and designers: they introduce a line versus selling a line. Andrea thinks that is an important distinction. They are all about building the brand; building a sustainable and successful business.
Their showroom is a fitting foil for the jewelry designs they represent, reflecting the colors of precious metal, just like a jewelry setting. Platinum grey walls, touches of lustrous gold, and lots of light from the beautiful windows really enhances the experience.
Thanks Andrea, Courtney, Vanessa and Helena for an illuminating visit! You can learn more at their website at www.luxeintelligence.com.